Museum of Brands, Packaging and Advertising

Certainly not your average exhibition; what some have described as a 'time tunnel' of British consumerism and advertising, Robert Opie's collection combining perfectly British nostalgia and advertising memorabilia is an amazing contrast to the displays we were looking at just a couple of weeks ago at the V&A. Allegedly and perhaps romanticised, Opie came home in 1963 clutching a munchies wrapper, aged 16, and vowed never to throw anything away again. Surely one man couldn't have amassed this amazing range of things but a man with a mission he was... I really enjoyed the unique style of presentation, it is rare for you to see objects crammed into spaces and stacked on top of each other supermarket-style. In this way the exhibition sort of elevated these essentially very ordinary things. On other blogs I have read that talked about the exhibition people have touched on the sentimental attachment they have to some of the packaging. This is key to advertising memorabilia as it due to the friendly face companies put on say, a cereal box that means you remember eating that cereal with fond memories. It has a lasting impression as opposed to the totally unimpressionable basic packaging.